Ambient fragrance started to trickle into the real estate market years ago with savvy agents baking cookies or cinnamon rolls in the homes they were showing to create a comforting, deliciously scented atmosphere that was meant to entice buyers.
"The essential oils that are used in the practice of aromatherapy offer a more practical and potent way to use scent marketing to move a tired property," says Tom Havran, branded products developer with Aura Cacia. "Using even tiny amounts of familiar, tempting aromas like the oils of cinnamon, clove, vanilla and orange can fill a whole house with pleasant ambient fragrance and make it an attractive purchase for potential buyers."
An added bonus is that since essential oils are all-natural and distilled from plants, they are less likely to elicit the kind of adverse reactions that often come with harshly synthetic wall socket plug-ins or spray fragrances. Learn more at www.auracacia.com.